Look behind you

Content Map
Poster
Storyboard
Animation
Look Behind You campaign was created to bring awareness on global warming, that was mainly caused by emission from personal vehicles.

Content map was designed to show the steps of using various types of transportation and compared them to show the difference each transportation has on the environment at a glance.

Poster and Animation were designed to be simple and bold to easily capture the audiences’ attention and deliver the clear message as well as last longer in their minds.
Content Map (20" x 15")
Poster (20" x 15")
Storyboard (17" x 11")
Animation