allmart

Branding, UI/UX l 2020
Project Overview
allmart is a start-up company, based in San Jose, California, that gathers pricing information from all the grocery stores within users' area and list all the prices from each store based on users' search item, so users can compare the prices, select a store to go shop. allmart needed a logo and an application to gain users and let them save money on grocery shopping.
Business Concept
Elevator pitch
Open, Compare and Shop.
Location
USA
Target audience  
Let grocery shoppers, like mothers, restaurant owners, conveniently save money
bandmark
OUTLINE OF SCOPE
Strategy
TARGET AUDIENCE
Roles
People who try to purchase grocery at the cheapest price.
Demographics
Gender - Male and Female
Education - College Undergraduate and higher
Occupations - Restaurant owner, mother, one person household
Age - 18 to 50
Location -USA
Psychographics
Personality & Attitudes: Hoarder, cautious, diligent, stingy
Values: Convenient, stability, efficiency
Lifestyles: Hard-working, money saving, fast-paced
Restaurant Concept
USER PERSONAS
Brian Kou (21)
Graphic design student
21 years old AAU student.
Lives with roommates
Likes to cook
Try to eat healthily
“What store should I go?”
Micheal Farmers (40)
Restaurant Owner
40 years old WRAPACKAGE owner.
Shop grocery everyday
Busy
Cautious
“I want to save money on ingredient.”
Functionality Requirements
1. Sign up, sign in
2. Search
3. Add to cart
4. Show stores on a map
5. Report wrong price
Content Requirements
1. Pricing list
2. Deals
3. Cart
4. Store locations
5. Favorite items
sitemap
wireframe
moodboard
splash screen
Sign Up & Sign In Screens
home Screen
search Screens
deals Screens
Cart Screens