WRAPACKGE

Branding, UI/UX l 2020
Project Overview
WRAPACKAGE is a to-go restaurant, based in Downtown San Jose, California, targeting mainly students and school faculties. WRAPACKAGE recently started delivery service within the Downtown area, for customers' convenience. Therefore, WRAPACKAGE needed an application for the restaurant, so customers can order food through the app and get their food delivered at their doors.
Restaurant Concept
Food
Custom food wraps
Location
USA, San Jose, CA (Urban)
Delivery Radius : Downtown San Jose
Target audience  
Deliver lunch and dinner for college students/staffs and company employees in the area.
Cost
$ - Affordable
Elevator pitch
Wrapackage wraps your appetite and delivers to you as a package.
Logo Design Process
bandmark
OUTLINE OF SCOPE
Strategy
TARGET AUDIENCE
Roles
People who look for simple and convenient food
Independent students
Demographics
Gender - Male and Female
Education - College Undergraduate and higher
Occupations - College students/staffs, Company employees
Age - 18 to 35
Location -Downtown San Jose
Psychographics
Personality & Attitudes: Lazy, spontaneous, independent, stingy
Values: Open-mindedness, spirit of adventure, efficiency
Lifestyles: Studious, hard-working, money saving, simple living
USER PERSONAS
Emily Grayson (21)
Art Student
21 years old SJSU student.
Wants to save money
Well-being
Academic
“I do not want to spend too much money on food”
John Dol (30)
Counselor
30 years old SJSU staff
No access to kitchen
Busy
“I am tired of school food”
Functionality Requirements
1. Customize food
2. Place order online
3. Schedule order ahead
4. Show delivery range on a map
5. Send message to restaurant
Content Requirements
1. Menu
2. Food photos
3. Business hour
4. Delivery range
5. Contact information
sitemap
wireframe
moodboard
splash screen
Sign Up & Sign In Screens
home Screen
Order Screens
Delivery Range Screens
Cart & Order Summery Screens
More & Ask Us Screens